As you probably know, ranking high in search engines like Google is key to your website’s success. While WordPress is a great tool for quickly and easily building feature-rich websites from scratch without code or technical expertise, it doesn’t provide much in terms of SEO out-of-the-box.
Luckily, there are literally thousands of free and premium WordPress SEO plugins to help you boost the visibility and ranking of your website in search engines. From all-in-one solutions to plugins that address a specific aspect of SEO, everyone can find something that suits them.
With that in mind, we’ve broken this guide down into three categories for WordPress SEO plugins:
- General SEO Plugins – Plugins with rich functionality that offer a variety of on-page, off-page, and technical SEO tools.
- Technical SEO Plugins – Generally optimizes a specific technical aspect, or aspects, of your WordPress site.
- Tracking Analytics – Helps you track and analyze your website’s traffic in order to improve SEO.
So, what are you waiting for? Let’s supercharge your WordPress website’s SEO.
General WordPress SEO Plugins
First, let’s take a look at the top general WordPress SEO Plugins. Because these are typically all-in-one solutions, you only need one for most websites.
No WordPress SEO plugins list is complete without Yoast SEO and there are many good reasons why it can easily be considered the #1 SEO plugin on the market.
For one, Yoast offers a completely free plan that comes with everything you need to start ranking in search engines.
It will automatically take care of your site’s technical SEO, such as the sitemap, search engine visibility, robots.txt, and more. It also provides tools to boost the SEO of your on-page content, including your metadata and Google listing.
Paid users get access to keyword research, social previews, a dead link fixer, and a content quality checker.
Needless to say, it’s a complete one-stop SEO solution for WordPress
Not far behind Yoast SEO, the AIOSEO plugin is another all-in-one SEO toolkit for your WordPress website. Today, it’s used by more than 3 million businesses to improve their search rankings.
Unfortunately, unlike Yoast, there is no free plan. However, the paid packages are absolutely jam-packed with SEO features. Here are just a few:
- Automatically choose and apply the best SEO settings
- TruSEO on-page analysis with real-time suggestions for page content quality
- Rich snippet schema markup and smart XML sitemaps
- SEO Health Checkup scanner
- Built-in social media integration with OpenGraph
- Woocommerce-specific e-commerce SEO tools
All of this is wrapped up in a beginner-friendly and modern user experience that eases the learning curve for SEO newbies.
As the name suggests, the Premium SEO Pack is a paid-for WordPress plugin starting at $44. It’s similar to Yoast and AIOSEO when it comes to the huge range of features it has to offer.
The plugin’s main focus is on helping you to track keyword rankings to optimize the keywords yo target. You can also actively monitor up to 5 competitors and create focussed keywords for quickly adding them to your content.
Another useful aspect of this plugin is its fantastic, in-depth reporting and analytics tools to stay on top of your search ranking changes.
Specific or Technical SEO Plugins
The following plugins help you improve the SEO of your WordPress website in a specific way. Depending on what other SEO plugins you use, you may want to use one or all of them on your website:
An XML Sitemap provides search engines like Google with a blueprint of your website so it’s easier to index more accurately.
The Google XML Sitemaps plugin is a free tool that automatically generates an XML Sitemap for your WordPress website. It will allow pretty much any search engine, including Google, Bing, Yahoo, and Ask.com to better index your website.
It’s compatible with all types of pages and custom URLs. What’s more, it does everything without you having to do anything aside from adjusting some basic settings. It’s easy to see why this reliable plugin has been around for 9+ years and has 2+ million users.
A rich snippet is the collection of information used to display your page’s listing in Google SERPs. As such, it’s important that you create an informative and good-looking ad that makes users want to visit your website.
The All In One Schema Rich Snippets plugin lets you easily include information, such as reviews, events, recipes, articles, products, services, etc. with more on the way.
This allows you to create interactive and engaging snippets that help you rank higher and attract more visitors.
Broken links across your website are not only bad for your user experience, but will also get you punished in terms of search engine rankings.
Broken Link Checker is a simple, yet effective, tool that automatically detects broken links across your website. This includes internal and external links as well as links to images and other media.
It even monitors for broken links and prevents search engines from following them. Conveniently, it also lets you fix links from within the user-friendly dashboard without manually navigating to and repairing them.
If you’re not optimizing your images for SEO, you’re missing out on opportunities to rank for search engines. An image’s title, filename, and alt tag can all be indexed by search engines.
Optimizing your images for SEO can also help you get found on Google’s image search feature.
The SEO Optimized Images plugin helps you do exactly that. It can automatically optimize image alt and title tags. Even better, it dynamically replaces these attributes on your website so it doesn’t mess with your database entries.
Traffic Tracking, Analysis, and Reporting
To really take your SEO to the next level, you need to know how users interact with your website and make data-driven decisions.
These tools help you analyze key metrics like bounce rates, page traffic, time-on-page, etc. to help you make more of the above-mentioned SEO tools.
MonsterInsights is often regarded as the #1 Google Analytics plugin for WordPress, but does it live up to its name? With over 3 million installs, it seems to hold true.
MonsterInsights helps anyone monitor, analyze, and get in-depth insights into their WordPress website’s traffic. To do this, first of all, it makes it incredibly easy to integrate your WordPress site with Google Analytics.
It then enables you to track almost every traffic signal down to the most minute detail and visualize the data with helpful graphs and reports.
MonsterInsights Lite is available for free and offers basic tracking. MonsterInishgts premium can be pretty pricey but is suitable for use even by multi-national corporations.
With over 60,000 installs, Analytify is not nearly as popular as MonsterInsights but is building a dedicated following of its own.
The main difference between the two is that Analytify offers a slightly more generous free version and its plans are cheaper than those of MonsterInsights.
Also, while MonsterInsights is more feature-rich and offers a wider variety of reports and more in-depth analytics, Analytify is easier to use and offers a cleaner interface.
With a 4.5-star rating, it’s regarded just as highly as MonsterInsights.
The beauty of WordPress is that there’s a plugin for everyone and everything, even when it comes to SEO. With this list, you’ll be well on your way to fine-tune your site’s search engine rankings without having to code or become an SEO expert yourself.
Remember to consider which plugins have overlapping features and which you really need to avoid extra costs and complications. Other than that, feel free to experiment, you’ll only get better at it as time goes on!
Are you still treating SEO and content marketing as two separate strategies? While they both deserve to be taken seriously, they are actually two heads of the same coin.
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