Content

You can optimize content for AI overviews by answering specific buyer questions instead of writing broad guides. Also, start every section with a direct answer to help the algorithm understand your topic immediately.  Moreover, structure the content using bullet points, tables and FAQs to make the text easy to scan. Finally, include original data to…

In the modern digital marketer’s toolbox, few strategies are as effective as content marketing. There’s a reason why as many as 82% of marketers use this strategy.

The Skyscraper technique has become popular because it’s such an efficient method to create high-quality and relevant content…

As a top 3 ranking factor, it’s no secret that content marketers and SEO experts alike want to do anything they can to build more backlinks.

Are you still treating SEO and content marketing as two separate strategies? While they both deserve to be taken seriously, they are actually two heads of the same coin.

No matter what you do, no one will risk their own reputation by linking to sub-standard content.

If you’re looking for new content ideas, creating data-driven content is a great way to go. It gives you the opportunity to craft something more valuable than a typical blog post or article for your readers.