29 Top SEO Newsletters for Every Skill Level in 2025

The SEO industry changes quickly. A constant flow of Google updates, algorithm shifts, and new tactics can be overwhelming. Success depends on reading the right things, not everything.

This article helps you find those “right things.” We have listed the best newsletters for the following goals: 

• Daily News & Updates: The latest algorithm changes from #SEOFOMO and Search Engine Journal.
• In-depth Strategy: High-level business impact from Growth Memo and The SEO MBA.
• Actionable Tactics: Practical, hands-on tips from SEO Notebook and Ahrefs Digest.
• Specialized Topics: Deep dives into areas like Local SEO from BrightLocal Digest.

We review 29 of the top SEO newsletters, organized by these goals. This article includes a comparison table, detailed reviews, a section on how to choose the right resources, and pro tips for turning insights into results.

Quick Overview: Top 15 SEO Newsletters

This table provides a quick overview of the top 15 SEO newsletters. The table is designed to help you compare the most valuable and popular options based on your professional needs.

Newsletter Name	Best For	Price	Frequency
#SEOFOMO	Everyone (Industry News)	Free	Weekly
Search Engine Journal	Daily News & Updates	Free	Daily
Growth Memo	Senior & In-House SEOs	Freemium	Weekly
SEO Notebook	Actionable Tactics	Free	Weekly
Marie Haynes’ Newsletter	Algorithm Updates	Freemium	Weekly
Ahrefs Digest	Beginners & Content SEO	Free	Weekly
Backlinko Newsletter	In-depth Guides	Free	Infrequent
Moz Top 10	Discovering Great Content	Free	Bi-weekly
BrightLocal Digest	Local SEO	Free	Weekly
The SEO MBA	SEO Leadership & Strategy	Free	Weekly
SEO for Lunch	Busy Professionals	Free	Weekly
Search Pilot	Technical & Enterprise SEO	Free	Bi-weekly
Zyppy SEO	Data-Driven Experiments	Free	Weekly
iPullRank	Advanced Technical SEO	Free	Weekly
Animalz Newsletter	B2B Content Strategy	Free	Monthly

Best SEO Newsletters for Daily News & Google Algorithm Updates

The best SEO newsletters for daily news and Google algorithm updates include #SEOFOMO, Search Engine Journal, and Search Engine Roundtable. These email digests summarize the latest search industry news and important trends. They are the most effective way for professionals to stay updated on key community discussions.

1. #SEOFOMO

Aleyda Solís, a well-known SEO consultant, curates the weekly SEOFOMO newsletter. This summarizes the most important SEO and AI news for its audience of over 39,000 subscribers.

• Author/Curator: Aleyda Solís
• Best For: All SEO professionals who want a comprehensive weekly roundup.
• Topics: SEO and AI search news, industry guides, free tools, SEO jobs, upcoming events.
• Core Value: The main value comes from Aleyda Solís’s expert curation. She filters the industry’s noise, so subscribers only see the most important and trustworthy information each week.

2. Search Engine Journal (SEJ Today)

Search Engine Journal provides daily marketing updates to over 200,000 subscribers with its SEJ Today newsletter. The email covers critical trends in SEO, paid search, and the impact of Generative AI.

• Author/Curator: The Search Engine Journal Team
• Best For: Busy marketing professionals who need quick, daily briefings.
• Topics: SEO, PPC and paid media, content marketing, Generative AI, social media.
• Core Value: Busy professionals get a reliable morning roundup of the day’s essential news. The experienced editorial team delivers a short summary perfect for a quick start to the day.

3. Search Engine Roundtable

How can you follow top SEO forum discussions without reading them all? The Search Engine Roundtable newsletter provides the answer. The newsletter’s editor, Barry Schwartz, summarizes the most important discussions for his readers.

• Author/Curator: Barry Schwartz
• Best For: SEOs who want to understand community discussions and forum insights.
• Topics: SEM forum recaps, Google algorithm volatility, SERP feature tests, industry news.
• Core Value: A focus on summarizing top forum discussions offers a real-world perspective. Subscribers see how algorithm changes are impacting actual practitioners in the community.

4. Search Engine Land

The publisher of the Search Marketing Expo (SMX) events also produces the daily Search Engine Land newsletter. This publication provides strategic guidance and analysis for digital marketing managers, SEOs, and agency staff.

• Author/Curator: The Search Engine Land Editorial Team & Industry Experts
• Best For: SEO and PPC professionals who need daily industry news.
• Topics: SEO, PPC, content marketing, AI in search, technical SEO.
• Core Value: Its blend of reporting from an experienced in-house team and articles from subject matter experts gives the content significant authority. This provides a trusted, unified search strategy for readers.

5. Moz Top 10

Experts at the well-known SEO software company Moz curate the Moz Top 10 email digest. This bi-monthly newsletter saves professionals time by hand-picking the ten most valuable marketing articles from across the web.

• Author/Curator: The Moz Team (Tom Capper)
• Best For: Marketers who want to discover the best curated content without daily emails.
• Topics: SEO, content marketing, programming, social media, user experience (UX).
• Core Value: Subscribers discover a diverse perspective on the digital marketing landscape. The content is curated from many different sources, not just Moz’s own blog.

Best SEO Newsletters for In-depth Strategy & Growth Frameworks

For in-depth strategy and growth frameworks, the best SEO newsletters include Growth Memo, The SEO MBA, and Marie Haynes’ Newsletter. These resources provide high-level analysis that helps senior marketers connect SEO performance to business objectives. The content explains how to communicate the impact of your SEO strategy to executives.

6. Growth Memo

Kevin Indig, a growth expert from companies like Shopify, writes the Growth Memo newsletter. His weekly email is the top resource for professionals who follow the Product-Led SEO strategy. It provides strategic insights to over 12,500 subscribers.

• Author/Curator: Kevin Indig
• Best For: Senior marketers, growth experts, and founders.
• Topics: Organic growth models, Product-Led SEO, e-commerce strategy, AI and search intent.
• Core Value: Readers learn to connect organic growth to business goals through strategic frameworks and mental models. The focus is on high-level strategy rather than just tactical SEO.

7. The SEO MBA

Consultant Tom Critchlow writes The SEO MBA newsletter. His email teaches the business and leadership skills that senior SEOs need. The newsletter reaches nearly 10,000 subscribers, and an analysis showed over 60% are director-level or higher.

• Author/Curator: Tom Critchlow
• Best For: Experienced SEO managers and directors who want to improve their leadership skills.
• Topics: Executive presence, strategy communication, budget negotiation, organizational politics.
• Core Value: This newsletter uniquely focuses on the soft skills needed for executive roles. The content provides frameworks for getting buy-in and communicating the business value of SEO.

8. Marie Haynes’ Search News You Can Use

Published since 2012, Marie Haynes’ newsletter is a trusted resource for digital marketers. Her bi-weekly email explains complex Google algorithm changes and the growing impact of artificial intelligence on search.

• Author/Curator: Marie Haynes
• Best For: SEOs and business owners who need to understand Google updates.
• Topics: Google algorithm analysis, Core Updates, AI Overviews, E-E-A-T, AI agents.
• Core Value: The actionable advice provided is based on Marie Haynes’ deep expertise in Google’s algorithms. Her pattern-based analysis helps readers understand the strategic shift from clicks to trust.

9. Backlinko Newsletter

The Backlinko newsletter is now part of the Semrush platform. The email provides exclusive SEO strategies and case studies to its large audience of over 174,000 subscribers.

• Author/Curator: Brian Dean (Founder) & The Semrush Team
• Best For: Marketers and SEO specialists who want advanced strategies.
• Topics: Link building, YouTube SEO, content marketing, E-E-A-T, people-first content.
• Core Value: Backlinko’s reputation was built on famous data-intensive studies. The content now includes Semrush’s expert insights, providing a powerful combination of deep analysis and broad industry data.

10. Zyppy SEO

Former Moz lead Cyrus Shepard writes the Zyppy SEO newsletter. His email provides data-backed advice based on his unique experience as a Google Search Quality Rater and his own original research.

• Author/Curator: Cyrus Shepard
• Best For: Experienced SEOs who want data-backed insights.
• Topics: Technical SEO, algorithm updates, content strategy, internal linking, title tags.
• Core Value: Subscribers get insights from original, proprietary research. The content provides a rare perspective from a former Google Search Quality Rater, which is not available elsewhere.

11. Detailed.com

The Detailed.com newsletter provides expert-level insights to over 40,000 subscribers. In September 2025, founder Glen Allsopp announced that the site was acquired by Ahrefs. The content now benefits from the resources of a major SEO tool provider.

• Author/Curator: Glen Allsopp & The Detailed Team
• Best For: SEO professionals who want to learn from competitor strategies.
• Topics: Competitor playbooks, Google algorithm leaks, SEO trends, AI’s impact on search.
• Core Value: What sets this newsletter apart is its in-depth “Digital Goliath” analysis. Subscribers can learn how to reverse-engineer success by studying the SEO strategies of major online brands.

Best SEO Newslers for Actionable Tactics & SEO Case Studies

Newsletters like SEO Notebook, Ahrefs Digest, and How the F*ck provide specific, tested strategies for SEO practitioners. These resources deliver practical tips and real-world case studies. The advice in these emails can be used right away to improve rankings and website performance.

12. SEO Notebook

Veteran SEO strategist Steve Toth writes the weekly SEO Notebook newsletter. His email provides actionable SEO strategies from his personal notes to over 19,000 subscribers.

• Author/Curator: Steve Toth
• Best For: Hands-on SEOs who want practical, actionable tips.
• Topics: Creative SEO strategies, Google Search Console, case studies, AI for SEO growth.
• Core Value: A single, “hidden gem” tactic is delivered each week. Subscribers also get exclusive spreadsheets and templates for tasks like internal linking and backlink planning.

13. Ahrefs Digest

The Ahrefs Digest is a free weekly newsletter from the popular SEO software company. This email reaches over 284,000 SEOs and marketers. The content features the best data-driven articles from Ahrefs and other sources.

• Author/Curator: The Ahrefs Team (Si Quan Ong)
• Best For: SEOs and marketers who want data-backed tutorials.
• Topics: Breaking SEO news, in-depth tutorials, case studies, AI-visible content.
• Core Value: Ahrefs’ powerful industry data backs the authority of this newsletter. The content provides data-driven tutorials and insights based on the company’s significant market share in the SEO tool category.

14. How the F*ck

Do you want to learn the exact content workflows of top brands like Typeform and Monday? The “How the F*ck” newsletter reveals the practical strategies used by their successful teams. Author Ben Goodey shares these insights with over 8,000 agency owners and in-house SEO leads.

• Author/Curator: Ben Goodey
• Best For: Experienced SEOs and agency owners who want to scale content.
• Topics: Content scaling, content quality, strategic frameworks, real-world workflows.
• Core Value: Readers get access to the specific workflows and strategies used by successful teams. The content is based on real-world interviews, not just general best practices.

15. SEO For Lunch

Consultant Nick LeRoy writes the weekly SEO For Lunch newsletter for busy professionals. His quick, “no-fluff” digest provides essential search news and unfiltered takes to over 12,000 marketing leaders.

• Author/Curator: Nick LeRoy
• Best For: Seasoned SEO professionals and marketing leaders.
• Topics: Google algorithm updates, AI’s impact on search, SEO consulting tips, brand building.
• Core Value: The “no-fluff” approach and personal commentary help busy professionals quickly digest the most important industry news. This makes it easy to apply relevant insights to their own work.

16. Rich Snippets

The Rich Snippets newsletter is a weekly email from the Traffic Think Tank online community. This Thursday digest provides concise commentary on the most important weekly news in the SEO world.

• Author/Curator: The Traffic Think Tank Team
• Best For: SEO practitioners and agency professionals.
• Topics: SEO industry news, AI and generative search, Google algorithm updates, strategic guidance.
• Core Value: The collective knowledge of the entire Traffic Think Tank community backs the content. This approach provides subscribers with bitesize commentary derived from a diverse group of vetted experts.

17. The SEO Sprint

The SEO Sprint newsletter from Adam Gent taught over 8,800 subscribers how to work with product and development teams. In May 2025, the newsletter was officially shut down. Its archives remain a valuable resource.

• Author/Curator: Adam Gent
• Best For: Technical SEOs and SEO Product Managers who need to get projects implemented.
• Topics: Writing SEO tickets, planning SEO projects, Agile processes, strategy roadmaps.
• Core Value: This archived resource provides rare frameworks focused on the intersection of SEO, product, and engineering. The content is uniquely valuable for helping SEOs get technical projects prioritized and executed.

Best SEO Newsletters for Specialized & Niche SEO Topics

The best SEO newsletters for specialized topics include BrightLocal Digest, SearchPilot, and Animalz Newsletter. These resources provide expert insights on a single topic. They help professionals master specific areas of search, such as Local SEO, Technical SEO, and Content SEO.

For Local SEO:

18. BrightLocal Digest

The local SEO software company BrightLocal provides news and original research to over 55,000 subscribers. This free email is called the Local Digest. It is a leading resource for local businesses and marketing agencies.

• Author/Curator: The BrightLocal Team
• Best For: Local businesses and marketing agencies.
• Topics: Google Business Profile, local marketing trends, consumer search behavior, citation building.
• Core Value: BrightLocal’s original research gives this newsletter its authority. Subscribers get unique insights into consumer behavior and industry trends that are frequently cited by other publications.

19. Whitespark Local Insider

The Whitespark Local Insider is a free newsletter from the prominent local SEO company Whitespark. This provides targeted news and tips for local search. The company is well-known for producing the annual Local Search Ranking Factors report.

• Author/Curator: The Whitespark Team (Darren Shaw)
• Best For: Local SEO professionals and business owners.
• Topics: Google Business Profiles, local ranking factors, local algorithm updates.
• Core Value: The advice is backed by Whitespark’s influential “Local Search Ranking Factors” report. This provides subscribers with expert insights based on one of the industry’s most important annual studies.

20. Sterling Sky Newsletter

Expert Joy Hawkins and her local SEO agency, Sterling Sky, send a weekly newsletter to over 8,000 subscribers. This Tuesday digest provides exclusive, battle-tested tips and the latest industry news.

• Author/Curator: The Sterling Sky Team (Joy Hawkins)
• Best For: SEO professionals and small businesses focused on local search.
• Topics: Google Business Profile optimization, fighting Google Maps spam, link building, on-page SEO.
• Core Value: Subscribers get battle-tested strategies from a leading local SEO agency. The content is based on the team’s extensive, hands-on testing and experience, not just curated news.

21. LocalU Newsletter

Over 9,200 subscribers receive local search insights from the LocalU newsletter. This free email comes from the team behind the Local University educational platform. The content features expert discussions from the highly active Local Search Forum.

• Author/Curator: The LocalU Team (Mike Blumenthal)
• Best For: Experienced local SEO practitioners and marketing agencies.
• Topics: Local Pack and map results, Google Business Profile changes, local SEO best practices.
• Core Value: By integrating expert commentary with key discussions from the Local Search Forum, this newsletter provides deep insights. Subscribers learn from a community of respected and active professionals.

For Technical SEO & Testing:

22. SearchPilot Newsletter

The SearchPilot Newsletter provides exclusive SEO A/B test results to over 10,000 subscribers. The platform processes over a billion monthly requests for clients, ensuring the test data is reliable.

• Author/Curator: The SearchPilot Team (Will Critchlow)
• Best For: Enterprise SEO teams and managers who make data-driven decisions.
• Topics: SEO A/B testing, data analysis, full-funnel testing, CRO for SEO.
• Core Value: Readers get data from real SEO experiments, not just speculation. The robust and reliable data helps subscribers make decisions based on evidence, not just opinions.

23. iPullRank Rank Report

How can you get deep insights into technical SEO without overwhelming your inbox? The iPullRank Rank Report is a bi-weekly newsletter from the enterprise SEO agency iPullRank. This email provides a deep analysis of technical SEO and AI-driven search.

• Author/Curator: The iPullRank Team (Mike King)
• Best For: Enterprise SEOs and strategists who need advanced techniques.
• Topics: Generative Engine Optimization (GEO), Relevance Engineering, AI Overviews.
• Core Value: Subscribers learn cutting-edge topics from an agency known for its advanced technical work. The content features founder Mike King’s concept of “Relevance Engineering,” a strategic approach to search in the age of AI.

24. Core Updates

SEO expert Mark Williams-Cook shares his insights with over 40,000 LinkedIn followers. His weekly Core Updates newsletter provides a concise, bullet-pointed roundup of key SEO news to more than 12,000 subscribers.

• Author/Curator: Mark Williams-Cook
• Best For: SEO professionals who want condensed, expert insights.
• Topics: Weekly SEO news, Google core updates, unsolicited SEO tips.
• Core Value: The concise, bullet-pointed format is designed to filter out noise for busy professionals. The newsletter also includes the latest episode of the Search with Candour podcast.

25. Smart SEO Newsletter

The Smart SEO Newsletter is a free weekly email from expert Kristina Azarenko. This publication breaks down complex technical SEO topics into simple tips. The newsletter has a growing audience of over 19,000 subscribers.

• Author/Curator: Kristina Azarenko
• Best For: SEOs and marketers who want to improve their technical SEO skills.
• Topics: Website crawlability, indexation, page speed optimization, Google Search Console.
• Core Value: Its mission is to simplify technical SEO. The content breaks down intimidating topics into easily digestible pieces, often with graphics and practical examples.

For Content & SEO:

26. Animalz Newsletter

The Animalz agency has worked with hundreds of B2B SaaS companies for over 10 years. Their newsletter provides content strategy insights from this direct experience. The email reaches a dedicated audience of over 10,000 senior content professionals.

• Author/Curator: The Animalz Team
• Best For: Senior content professionals and B2B SaaS marketers.
• Topics: B2B content strategy, distribution channels, AI visibility, content refreshing.
• Core Value: The insights are drawn from real-world, high-stakes client work. This provides subscribers with advanced frameworks that go beyond generic best practices.

27. WTF is SEO?

The WTF is SEO? newsletter is a weekly email written specifically for news publishers. Experienced journalists Jessie Willms and Shelby Blackley provide actionable strategies to over 13,000 subscribers in the news and media industry.

• Author/Curator: Jessie Willms & Shelby Blackley
• Best For: Newsroom SEOs, audience editors, and journalists.
• Topics: Keyword research for news, evergreen content, paywalled content, audience growth.
• Core Value: The practical advice addresses the unique challenges of news SEO. The insights come from the authors’ real-world experience at major media companies like The Guardian and The Athletic.

28. Wix SEO Hub (“Searchlight”)

The SEO team at Wix provides search marketing insights to over 42,000 subscribers in its monthly “Searchlight” newsletter. This free publication features a balanced perspective from both the Wix team and other respected industry experts.

• Author/Curator: The Wix SEO Team (Mordy Oberstein, Crystal Carter)
• Best For: SEOs and marketers of all skill levels.
• Topics: Expert opinions, SEO webinars, AI tools and workflows, marketing metrics.
• Core Value: The newsletter provides a balance of in-house and external expert insights. This approach ensures a broad range of perspectives from a diverse community of respected SEO professionals.

29. Kalicube

The Kalicube newsletter is a twice-weekly email from Jason Barnard, “The Brand SERP Guy.” This free publication helps businesses master their digital brand presence in the age of AI.

• Author/Curator: Jason Barnard
• Best For: C-suite executives, SEOs, and public relations professionals.
• Topics: Brand SERPs, Knowledge Panels, Generative Engine Optimization (GEO), digital brand reputation.
• Core Value: The content is backed by billions of data points from the Kalicube Pro platform. This data tracks how search engines and AI perceive brands, providing a unique focus on brand reputation.

How to Choose the Right SEO Newsletter for Your Goals

You have seen the best newsletters available. The next step is to choose the right ones for you. You can ask yourself three key questions to find the perfect fit for your goals.

1. What is Your Current Skill Level?
   You should be honest about your current knowledge. Beginners need to learn SEO fundamentals. Experts require advanced strategy. A newsletter like Ahrefs Digest is great for building foundations, while Search Pilot is built for seasoned pros.
2. What is Your Primary Goal?
   You need to identify what you need most right now. A newsletter from the “Daily News” category is best if your goal is to stay current. A resource from the “In-depth Strategy” section is a better fit if you need to build a business case for an SEO project.
3. How Much Time Can You Commit?
   A daily newsletter like Search Engine Roundtable requires a daily commitment. A weekly digest like #SEOFOMO is more realistic if you prefer one dedicated reading session per week.

A Simple Starting Point for Beginners
Beginners in SEO can feel overwhelmed. Here is a simple, powerful starting combination:

• For News: You should start with #SEOFOMO. The single, weekly email covers everything you need to know.
• For Learning: You can add the Ahrefs Digest. The company’s content is excellent for building foundational knowledge with clear, data-backed guides. This combination provides awareness and education without flooding your inbox.

Pro Tip: Turn Insights Into Action (Without the Overwhelm)

You have now chosen your newsletters. This section explains how to get the most value from them. The goal is to turn reading into real results.

1. Create a Reading System
   You should not let newsletters get lost in your main inbox. You can use email filters to send them to a dedicated “Reading” folder. This approach turns your subscription into a resource library, not a distraction.
2. Schedule Your Reading
   You can block 30-60 minutes on your calendar each week for reading. Treating this time like a meeting ensures it gets done. This turns reading into a productive habit.
3. Create a System for Action
   You must apply what you learn.
   • Keep a ‘Swipe File’: You can create a simple document to save brilliant ideas or tactics.
   • Schedule One Test: You should pick just ONE tactic from your reading each week. Then you can schedule 30 minutes to test it.
   • Discuss with Your Team: You can share the most interesting article in your team’s communication channel. Discussing information is the best way to retain it.

Honorable Mentions: For Visual Learners

Some people prefer watching videos to reading emails. These YouTube series function like video newsletters. They deliver regular, high-value SEO insights.

1. Moz’s Whiteboard Friday: This is a classic resource for deep, visual explanations of core SEO concepts.
2. Crawling Mondays by Aleyda Solis: This series provides actionable SEO tips, news, and interviews from a top industry expert.
3. Search Pilot’s “SEO is A/B Testing”: This is perfect for seeing the data and impact of real SEO tests presented visually.

What’s Your Next Step?

The SEO industry is full of noise. You can now cut through that noise. This article provides a list of the best newsletters.
You can choose a few key resources to follow. This approach saves you valuable time and helps you focus on what truly matters. Using the insights from these experts will help you make smarter decisions and get better results.

Did we miss your favorite SEO newsletter? Which ones are on your must-read list?
You can share your top pick in the comments below.