Frase helps you answer questions. We build the authority to be the answer.
Frase is a content research and brief tool — great for optimising individual articles. AEO Optimizer Pro is a topical authority engine — it maps your whole site, plans the full cluster architecture, and scores every page for AI citation potential. Different tools, different moments in the workflow. We're in early access. Join the waitlist.
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Getting Started | ||
Free trial | $7 one-time | 5 free documents |
Starting price | From $7 trial | From $45/mo |
Purpose-built for topical authority | ||
Topical Authority Planning | ||
Audit existing site → cluster map | ||
Cluster completion scoring | ||
Topic cluster generation | ||
Prioritised publish sequence | ||
Competitor cluster gap analysis | ||
GSC data integration | ||
AI Citation Optimisation | ||
AEO Fit Score | ||
AI answer engine guidance | ||
Question & answer research | ||
AI visibility tracking | Planned | |
Content Intelligence | ||
Content briefs | ||
SERP research per topic | ||
Content analyzer | ||
Powered by Claude AI | ||
Execution & Workflow | ||
Export publish plan | ||
AI writing assistant | ||
Document-based workflow |
What AEO Optimizer Pro is built to do.
Frase works at the page level. AEO Optimizer Pro works at the authority level — building the cluster strategy, sequencing the publish plan, and scoring every page for AI citation potential.
Build the authority architecture. Not just the brief.
Frase helps you research and brief one piece of content at a time. AEO Optimizer Pro plans the entire topical authority structure — which clusters to own, which pages to build, and the exact order to publish them for the fastest path to authority.
- Full pillar + cluster architecture generated from a single topic.
- Every page ranked by authority impact before you commission a word.
- Publish sequence so you always know what to build next.
Start from your existing content.
Frase works document by document. AEO Optimizer Pro audits your whole site first — mapping every existing URL to a topic cluster, scoring each cluster by completion, and finding exactly which pages to add to close the gap. Most sites are already 60–70% of the way to owning a topic.
- Import via GSC or XML sitemap — no manual mapping.
- Cluster completion score shows you which topics need 2 pages vs a rebuild.
- Gap pages added to your plan, prioritised by authority impact.
Be the answer AI engines cite.
Frase helps you answer questions people search for. AEO Optimizer Pro scores every page in your cluster by its potential to be cited in ChatGPT, Gemini, and Perplexity — and gives you the guidance to improve that score before you publish.
- AEO Fit Score for every page in your cluster plan.
- Actionable steps to improve AI citation potential.
- Optimise for organic search and AI-generated answers simultaneously.
The topical authority playbook is being rewritten. Be part of it.
AEO Optimizer Pro is in active development. Founding members get early access, a say in what gets built, and locked-in pricing at launch.
Founding members get early access · Locked-in pricing
Got more questions?
Common questions about AEO Optimizer Pro vs Frase.