How to Schedule for Different Timezone
In this article, you will understand how to schedule campaigns based on your target audience’s timezone.
When you’re running outreach campaigns in multiple regions or targeting people in different timezones, it’s essential to schedule your emails so they arrive during your prospects’ local active hours.
Why Scheduling by Timezone Matters
- Emails sent during local daytime hours are more likely to be opened and replied to.
- Sending at inappropriate hours (like very early morning or late at night) can reduce open rates and harm engagement.
Prerequisites
- An active campaign created
- Email sequence configured
- At least one connected sending account
- Target audience timezone identified
- Understanding of your audience’s working hours
Understanding Sending Schedule for Different Timezone
Every campaign in Uprankly allows you to define a specific sending schedule.
The system sends emails based on:
- Selected date
- Defined time window
- Chosen days of the week
- Selected timezone
The timezone setting determines when emails are delivered. If you select Asia/Dhaka, the time window will follow Dhaka time. If you select another region, emails will follow that region’s local clock.
Step-by-Step Guide
1. Open Your Campaign
Start by navigating to the Campaign section from the left menu.
Then, select the campaign you want to schedule. Since every campaign can have its own schedule, make sure it’s the correct one.
2. Go to the Schedule Tab
Once the campaign opens, click Continue until you reach the Schedule step in the campaign workflow.
3. Choose Your Timezone
In the schedule settings, you’ll see a Time Zone dropdown.
Here, select the timezone of your target audience instead of your own timezone.
For example:
- If you’re targeting people in the United States New York, choose an appropriate US timezone.
- If you’re targeting Asia/Dhaka, select a Dhaka timezone.
4. Set Sending Days and Hours
Next, select the days of the week and the time window when emails should be sent.
Choose times that align with business hours in the chosen timezone i.e. 9 AM to 5 PM so your emails land when recipients are most likely checking their inbox.
5. Save Your Schedule
After setting the timezone, days, and hours, click Save.
This confirms your schedule and tells Uprankly exactly when to send emails to maximize engagement.