How to Initiate Auto Follow-up in My First Email
In this guide, you will learn step-by-step on how to initiate auto follow-up in your first email.
A follow-up email is automatically sent to prospects who did not respond to earlier emails in the sequence, based on the delay intervals you configure.
Learning Objectives
You can understand how to configure automatic follow-up emails within the first campaign email
Why Matters
- Ensures follow-ups send automatically
- Maintains structured email sequences
- Reduces manual follow-up tasks
- Applies no-reply condition logic
- Standardizes campaign communication flow
Prerequisites
- Active Campaign
- Prepared Email draft
- Follow-up requirement defined
Auto Follow-up Creation in First Email – Step-by-Step
Follow-up emails are delivered only to recipients who have not replied. Once a recipient responds at any stage, the sequence stops according to the campaign configuration.
Here are the steps below to configure an automatic follow-up while creating your first email in a campaign.
Step 1: Go to Campaign
First, navigate to the left sidebar and click on Campaign. Once the Campaign page opens, locate the campaign you want to configure. Then, click on the campaign name (for example, New campaign 18-Feb-2026) to open it.
Step 2: Open the Content Tab
After opening the campaign, you will be placed in the Content section. Here, you will see the Subject field and the Compose Mail editor. At this stage, enter your email subject and write the content of your first email in the editor.
Step 3: Click “Add Follow Up”
Once your initial email is drafted, scroll below the Compose Mail editor. There, click the Add Follow Up button. As a result, a new section labeled Followup 1 will appear beneath your first email.
Step 4: Set Follow-Up Timing
Within the Followup 1 section, locate the Followup After dropdown menu.
Next, select the number of days after which the follow-up should be sent (for example, 1 Day, 3 Days, 7 Days, or 14 Days).
Besides this setting, the condition If No Reply is displayed. This indicates that the follow-up email will be sent only when no reply has been received.
Step 5: Write the Follow-Up Email
After setting the delay, move to the Followup Mail editor. Enter the follow-up message in the editor area.
If required, you may also use the Select from Template option to insert a predefined template.
Once the message is completed, click Save to store the follow-up configuration.
Note: You can choose your Follow-up email from a pre-written template. Choose it by clicking the Select from Template section located at the top-right corner of the Follow-up Email box. Personalize the follow-up email before hitting Save.
Step 6: Add Additional Follow-Ups (Optional)
If additional follow-ups are required, click Add Follow Up again. A new follow-up section will appear, allowing you to configure another delay and message. After completing the configuration, click Save.
Once these settings are saved, the follow-up emails remain attached to the first email and will be sent automatically according to the selected delay and the If No Reply condition.